About Us

	Company's Profile, method's developers and vision:

	Company Profile
	Read and Play Ltd. was established in 2002, aiming to find solutions that would help children develop and cope with the first reading assignment. Read and Play's inventiveness and originality, are based on a unique technique, called the T.M.N^TM Method. T.M.N^TM - Toy Musical Notes is a brand new method based on musical notes that are easy to understand, remember and implement (comprised of only 8 signs). T.M.N^TM enables to teach young children to read and play musical notes, as a first written language. It is an efficient tool in helping children develop basic reading skills and learn how to read their mother tongue. This brand new technique (patent pending) is founded on an academic research led by reading education experts and professors. The T.M.N^TM method can be implemented in many ways, some of which we have already developed and applied in Israel: comuter game; Internet game; toys etc. Our first commercial application is an interactive educational software (eduware) – "The house of Sounds" – which includes lessons, games, and a library of children’s songs and tunes. It provides children with a creative and enjoyable tool for improving their success in reading.

	The founder of the method
	Dr. Yehudit Carmon, an expert on literacy education for young children and a musician (MMus, Violin Academy Graduate), analyzed over a period of several years the reading skills that a child needs to acquire in order to succeed in first reading. The results of the studies she performed, and her vast experience, brought her to the conclusion, that the connection between music and verbal reading is most beneficial. At early-nineties, Dr Carmon developed and improved the T.M.N^TM musical notation system, in order to adjust the script especially for young children. The method was tried successfully in schools and kindergartens and was proven in research to be highly efficient in developing and improving the reading skills of first grade children.

	Articles about the method
	- Developing reading and learning skills using the T.M.N^TM method
	http://www.shabaton.co.il/experts/gil-rach/taf-tavim.asp
	- The Musical Notes Method for Initial Reading Acquisition
	Journal of Cognitive Education and Psychology, Vol 7 , number 1, March 2008
	- The effects of learning music notes using a new method, upon the musical prespective and signing behavior of children
	http://www.biu.ac.il/hu/mu/min-ad/07-08/MinAd_Carmon_Elkoshi.pdf

	The developer of the eduware
	Amihud Carmon

	Vision and Goals
	Read and Play's vision is to change the existing method of learning to read, throughout the world, so that children will be assisted by music as an intermediate language on their way to acquiring verbal reading. Through the T.M.N^TM method children intuitively acquire reading skills as well as music skills. We believe that music is a beloved international language breaking all barriers. It enriches many basic skills and faculties in addition to reading capabilities: social and emotional skills, cognitive processes, mathematical cognition, musicality, verbal abilities, etc. We believe that with the assistance of music, children can grow to love and enjoy reading from a young age. We expect to play a leading role in the skill development industry, as well as in the reading education industry.

	Childrens/Parents/Teachers/Experts write their opinions about the method:

	What do the children say?
	I really enjoy playing and inventing rythems on my computer Udi, 5.5 years old (Boy)
	Every morning I rush into the kindergarden to play the xylophone with T.M.N, this is the one thing I enjoy the most in the kindergarden Stav, 4.5 years old (Girl)

	What do the parents say?
	Tia (aged 6) immensely enjoyed playing "The House of Sounds" and even made up her own names for the notes she learned. I was very surprised at her concentration and attention, that were inspired by the game, and at the quick way in which she learned to play with this special method. Within a few times she was able to play tunes by herself and recognize them. Judy Lowenthal, Tel-Aviv
	I don't understand what is going on here, I am teaching the first class for 10 years, and I've never saw something like what is going on in this class, that everything I teach today - the whole class grasps the learning and tomorrow I can proceed teaching forward. Zipy, first class tutor at Kiryat Ono, which recieved children who studied T.M.N in their kindergarden

	What do the teachers say?
	The T.M.N^TM program, which accompanied us for a long time in the form of individual work with a computer, has contributed to the children both personally and educationally. The method helped them acquire reading skills, auditory memory, precision and reading speed. The children, who attended the program twice a week, were assisted by this method and enjoyed it very much. When the music lessons ended the children asked whether they could continue learning to play. We thank "Read and Play" very much for running this unique program and for enriching the staff of "Yad- Rachel" with it. Oded Brama, Headmaster of "yad- Rachel", Lod. On behalf of the "Yad- Beyad" society and on behalf of the children of "Warm House" Jaffo, I wish to thank you from the bottom of my heart for your co-operation and for running the weekly lesson activities based on the "The House of Sounds" software, which helped the children in developing reading abilities. The game brought great fun and enjoyment to the children. Shelly Choshen, Chair-person of the "Yad-Beyad" society, Israel.

	What do the experts say?
	The T.M.N^TM method, specially suited for children, enables the child to acquire basic reading skills quickly, efficiently and enjoyably. As an expert in the field of literacy who has closely followed each stage of this research and its results, I have come to the conclusion, that the T.M.N^TM method can considerably help children worldwide in the complicated and difficult assignment of learning to read. I sincerely believe that this method will be a breakthrough in constructing a foundation that will support and promote instruction, and it is most suitable for use in the educational system as a reading enrichment method. Prof. Aryeh Wohl, Head of the literacy department and coordinator of the Masters degree in Talpiot College, and former head of the literacy department in the Center for Educational Technology (CET) and the Open University. I was impressed by Dr. Yehudit Carmon’s research program and by its contents, which can help us in our work with children in kindergartens. The research indisputably proves the direct influence that learning to read music in the kindergarten has on reading acquirement in first grade. There is no doubt, that this research program will help us, the educational personnel, in our everyday educational work. Dr. S. Yael, National supervisor of music education, Ministry of Education, Israel.
	The study's results shows wonderful results. The study was taken from varied populations and all of them were found good clear outputs. Your method should be distributed in additional places: kindergardens and elementary schools - first grade. Dr. S. Yehiel, inspector of county, the Ministry of Education.

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